Nintendo Case Study
April 2023
Myself and another student collaborated on this project for our Digital Foundations (COMM 213) class. It is the cumulation of a series of practicums we completed over the semester concerning the marketing practices of Nintendo. Our presentation discusses both the company’s advertising efforts and their social media presence, outlining what does and does not work about each. We used the difference in sentiment between the commercial campaigns they ran for two of their consoles, the Wii U and Switch, to show the tactics they should employ to best amplify their brand image amongst their core audience.
Hinge Campaign Analysis
March 2024
I completed this project individually for my Advertising Campaigns (COMM 321) class. Myself along with my peers were assigned to analyze what we felt was the most successful campaign in whatever sectors we chose. I decided to focus on dating services and determined Hinge’s “Designed to be Deleted” campaign to particularly stand out. I first provided examples of its creative work before outlining what I believe was the insight which led to their creation. I then posited why I think it stands out compared to the campaigns released by other dating services before finally analyzing its market performance to determine that my stance has sound backing.
Crest Brand Extension
December 2022
As a cumulative assignment in my Principles of Marketing (MARK 201) class, I along with a group of my peers were tasked with crafting a marketing plan for a brand extension for a brand of our choice. We eventually came to the idea of a line of teeth-whitening chewing gum under Crest, a concept that was different enough from their usual offerings to be considered a branch-out but which still had to do with their general business of mouthcare. As well as proposing strategies for advertising this new product we also created mock-ups of what it would look like and cost sheets to estimate its production costs.
Aveeno Celebrity Ads
October 2023
I worked with a student in my Branding and Positioning class (COMM 290) to create a presentation analyzing the success of Jennifer Aniston’s collaboration with Aveeno. We first outlined the brand’s values and personality before going over those of Aniston, determining whether or not they were a good match for each other based on these elements. Not only did we conclude that they were but we also found that as a result of their shared attributes they have overlapping target audiences. We then shared the results of the collaboration, which reflected our opinion that it was an effective advertising campaign.
TOMS’ Brand Activism
October 2023
Myself and another student in my Branding and Positioning class worked on this presentation outlining the success of TOM’s brand activism. We first provided background on the company itself and a timeline detailing its history. After this, we talked about the impact of its most well-known activist effort, its One for One campaign, and how people responded to it on social media channels. We then outlined what they currently do to give back through their brand now that they have moved on from their initial activist goal and provided our analysis on whether or not their efforts have succeeded.
BIC Brand Audit
December 2023
I as well as my peers were tasked to individually perform brand audits on brands of our choice for my Branding and Positioning class. I chose to focus my project on BIC, a well-known company which notably offers disposable razors, lighters, and ballpoint pens. I first outlined a SWOT analysis concerning its position before listing the competitors it faces in each of its product segments. After this, I outlined various elements of the brand, such as its mission statement and brand promise, and categorized it under a brand archetype. I then provided repositioning recommendations in response to the brand’s weaknesses.